• We chatted to some industry experts and rounded up 7 essential characteristics of a successful real estate agent.

    A home is often a person’s most valuable asset, meaning buyers and sellers can’t just place their trust in anyone. Clients need to feel comfortable enough to trust their real estate agent. Because the sales process is often complicated and stressful, a real estate agent’s conduct can make a huge difference between a successful or failed transaction.

    We chatted to some industry experts and rounded up 7 essential characteristics of a successful real estate agent.

    1. Communication

    Real estate agents need to be expert communicators and ensure they constantly provide their clients with regular feedback. Responding to calls, messages and emails is an indication that you are committed to the process.  As a house seller or buyer, it can be very stressful dealing with an unresponsive and disinterested agent.

    1. Honesty

    Clients want an honest agent who will tell them like it is. Establishing a strong relationship goes a long way to cementing your personal brand as a high-performing and trusted agent.

    1. Technology

    In an era of innovation, clients expect their agent to market their home via various digital channels. At Adrienne Hersch Properties, we place huge emphasis on our digital marketing strategy, ensuring each home on our books is marketed to a targeted audience across a host of online channels.

    1. Industry Expertise

    Clients feel they are in good hands when agents demonstrate a strong understanding of the local real estate market. Keeping constantly up-to-date with new listings and market trends is essential to matching buyers with sellers in your area.

    1. Be Proactive

    A good agent cannot rest on his or her laurels.  They need to be proactively calling potential buyers, communicating with their existing database of customers and constantly canvassing for new leads. Successful agents don’t wait to be contacted.

    1. Negotiation skills

    Buyers want a good deal on a property while sellers want to ensure they get the closest amount to their asking price.  Agents need to have the confidence and negotiation skills to ensure they achieve the best possible outcome for both parties.

    1. Upskill yourself

    A good real estate agent is always learning.  In a constantly evolving industry, it is key that agents broaden their skillsets and industry knowledge as often as possible. Do online research, attend training seminars and speak to more experienced agents to get their insights and tips.




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