• Having a list of questions ready to ask sellers when meeting with them will give you an edge over your competitors.

    The best real estate agents will always do their homework when listing a property.  It is best to have all the facts at the outset. Having a list of questions ready to ask sellers when meeting with them will not only give you an edge over your competitors but will help you understand certain key points and non-negotiables surrounding the sale.

    1. How did you hear about/my company? This question will also help you track the effectiveness of your marketing campaigns
    2. Why are you selling your home?
    3. Is there a specific date you need to be out of your property?
    4. What price do you hope to get for your property? Are you negotiable?
    5. Will this be an open or sole mandate?
    6. Has the home been on the market with other agents? If so, how long has it been on the market for and why do you think it hasn’t sold?
    7. Have you previously received other offers on the property? If yes, what is the reason the offer fell through?
    8. What do you expect from me and my company?
    9. Are you aware of my track record and expertise in the area?
    10. Do you have any concerns about the condition of the property? Will you be selling voetstoots or will you be upgrading?
    11. What have you enjoyed most about living in this property? Are there any notable amenities or features worth mentioning or including in our marketing?
  • We chatted to some industry experts and rounded up 7 essential characteristics of a successful real estate agent.

    A home is often a person’s most valuable asset, meaning buyers and sellers can’t just place their trust in anyone. Clients need to feel comfortable enough to trust their real estate agent. Because the sales process is often complicated and stressful, a real estate agent’s conduct can make a huge difference between a successful or failed transaction.

    We chatted to some industry experts and rounded up 7 essential characteristics of a successful real estate agent.

    1. Communication

    Real estate agents need to be expert communicators and ensure they constantly provide their clients with regular feedback. Responding to calls, messages and emails is an indication that you are committed to the process.  As a house seller or buyer, it can be very stressful dealing with an unresponsive and disinterested agent.

    1. Honesty

    Clients want an honest agent who will tell them like it is. Establishing a strong relationship goes a long way to cementing your personal brand as a high-performing and trusted agent.

    1. Technology

    In an era of innovation, clients expect their agent to market their home via various digital channels. At Adrienne Hersch Properties, we place huge emphasis on our digital marketing strategy, ensuring each home on our books is marketed to a targeted audience across a host of online channels.

    1. Industry Expertise

    Clients feel they are in good hands when agents demonstrate a strong understanding of the local real estate market. Keeping constantly up-to-date with new listings and market trends is essential to matching buyers with sellers in your area.

    1. Be Proactive

    A good agent cannot rest on his or her laurels.  They need to be proactively calling potential buyers, communicating with their existing database of customers and constantly canvassing for new leads. Successful agents don’t wait to be contacted.

    1. Negotiation skills

    Buyers want a good deal on a property while sellers want to ensure they get the closest amount to their asking price.  Agents need to have the confidence and negotiation skills to ensure they achieve the best possible outcome for both parties.

    1. Upskill yourself

    A good real estate agent is always learning.  In a constantly evolving industry, it is key that agents broaden their skillsets and industry knowledge as often as possible. Do online research, attend training seminars and speak to more experienced agents to get their insights and tips.




Agent Advice